Using the same functionalist principles of design, Braun watches have a certain elegance due to a simplicity that hits a slightly different mark than the utility of tool watches. From the standard three-hand to the chrono dials' simple arabic numbers, color schemes in black or white, the measured lines give these watches the classic measured look that a majority of northern European design includes. And it's not just visual functionalism. These quartz watches are water-resistant down to 50 meters and sized for all wrists at 40 millimeters wide.
Considering these watches, it's obvious that Braun anticipated contemporary designs rather than having just become old futurism, like smellovision. But if you think about it, the fact that they've been around for decades means that essentially, their modern look has become timeless. Even though, of course, they certainly can give you the time.