Bugatti x Parmigiani = The $430K Mythe Driving Watch
Bugatti, the resurrected supercar marque, has been known for one thing since its re-inception—bats**t insane road cars that don’t give a flying frog’s arse about quotidian notions of propriety or practicality. Naturally, it follows that a watch based on their singular automobiles would adhere to the same principles.
And so it is that for the past 10 years, Bugatti has partnered with the Swiss haute horology manufacture, Parmigiani Fleurier to create unique mechanical masterpieces that are meant to be worn, rather than driven. The first of these, the Parmigiani Bugatti Type 370, was designed with as much lack of restraint as the cars that inspired it. This led to a novel barrel case design that places the dial at an angle, and arrays the manual wind movement along the horizontal axis, much like an engine. The reason for this is two-fold—first, this arrangement places the dial directly in the line of sight when one is gripping a steering wheel, and second, it looks ridiculously cool.
For 2014, Parmigiani has taken the PF370 movement—comprised of over 300 parts, with a generous 10-day power reserve—from the Type 370 and reworked the 18K rose gold case into the art deco-inspired design that you see here. Dubbed the “Bugatti Mythe Piece Unique," this watch will make its debut at this year’s Pebble Beach Concours, where Parmigiani and Bugatti will celebrate the 10th anniversary of their association with one another.
As the name implies, the Mythe is one-of-a-kind, so if you've got a yen to put it on your wrist, all we can say is good luck. Mind you, it wouldn’t hurt if you already owned a Veyron or two, should you want to throw your hat in the ring.