So many people who take up running are convinced, by marketing campaigns or otherwise, that they need to deck themselves out in the latest and greatest sweat-wicking, compression-equipped gear. But unless you’re trying to cut seconds off your two-hour marathon record, that stuff isn’t going to make much of a difference, and you’re going to be that guy at the bar having a celebratory cold one after the Labor Day 5K’er.
That’s where Tracksmith comes in. The just-launched, premium running brand is inspired by classic New England running culture and its Ivy League aesthetic. And it’s offering up a selection of high-quality, versatile, and remarkably wearable shorts, singlets, and tees cool enough to take up the sport for an excuse just to wear them.