What I hate most is this illusion that the purchase of a Barbour coat—or any other luxury item—is an assured act of individuality, when really all it gives us are uncomfortable moments in which we stumble upon some other schmo wearing the same exact thing. When we see another person sporting a Barbour, we don’t stop and reminisce about the Falklands; we avoid eye contact.
Maybe this was Barbour's secret brand mission all this time: to give us the impression that we are buying into English sophistication as they simultaneously push their product through mass retailers like J. Crew, Orvis and Club Monaco?
I don't know. But I’ll be damned if it’s not one good-looking jacket.
Daniel Edward Rosen is a writer who is right now wearing a comfortable and unassuming spring jacket that isn't a Barbour. He would prefer not to disclose the name of the store he got the jacket from. You can follow him on Twitter and Instagram.