Sitting in front of me were two obviously passionate watch lovers, creating compelling watches using — *gasp* — quartz. And somehow, I wanted one.
Unlike many apathetic people who wear quartz, these guys were coming from a completely intentional position with a proud and educated understanding of what they were doing. They had credibility and they were vouching for something I had written off.
These were not a couple of recent MBA graduates looking to make a quick buck, but rather two friends from similar backgrounds who had spent endless hours talking and dreaming about how cool it would be to create their own watch brand, what their products would look like, and so on.
But unlike most dreamy discussions, these guys proceeded forward, and after a solid two years of research and development, Astor + Banks was born — an unpretentious start-up run by a couple of guys who simply want to make cool products that they themselves would wear.