Most people look to the world's fashion capitals for clothing with pedigree, but the discerning man eyes a more exotic locale: Florence, Alabama. Get your southern gentleman on, with Billy Reid
Having suffered an understandable lack of momentum following his Sept. 10, 2001 New York debut, Billy's back with a new web store selling an entire fall line that'll have you looking like a latter-day Rhett Butler (must provide own mustache, inability to give a damn). Synthetic fabrics're completely shunned, and most pieces're tailored in Italy, including a run of sport coats highlighted by the wool/cashmere blend "Melange Plaid" and the "Chocolate Brown Corduroy", which melts in your mouth, not on your torso. Also on the roster are over 25 shirts, plus pants and sweaters, including the "Black Hand-Loomed Polo Sweater" -- whose toned-down, pre-popped half-collar suggests that your more flagrant ancestors once tilled the soil of a douche-tation
Billy's also offering shoes, boots, and accessories, the most clasically southern being a massive leather ammo belt -- because you know you've arrived as a fashion capital when you're producing pieces everyone's completely afraid to wear.