The greatest shaving cream of all time

Published On 08/04/2009 Published On 08/04/2009
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1. Cremo Cream 500 Broadway, Santa Monica, CA 90401

Just now hitting the shelf of Fred Segal, Cremo's a uniquely dense, uber-effective shaving cream that's the result of a year-long development process, and the brainchild of two unlikely Santa Monica buddies -- one, an ex-male model, the other, the inventor of the dry erase board, so you have him to thank for telling your college roommate that his mom called, plus you're totally doing her, so he shouldn't come in.