When opening a second storefront, it helps to replicate the features that made your first outpost a wild success...and also, have a signed lease. Absent that, open an e-shop, like Kingsbury NYC
Beloved in LA for their carefully culled thread collection and free beer-serving patio, KB planned to simultaneously launch their site and a second, NYC storefront but, delayed by red tape, went ahead with the site, 'cause free beer takes straight cizzash. Embracing geographic diversity, brands include Pegleg NYC (tweaked riffs on classic tees/flannels/jackets), MA-based Penfield (stylish-but-functional cold gear), LA's Kanvis (monochromatic tees/slim pants), and Wrath Arcane, who claim their inspiration's "forgotten rage" at shoddy apparel, but we all know it's self-loathing over being from Cleveland. Overseas threads'll come from as far as Japan, i.e. Brother Dave's extra ltd ed short sleeve "military" button down, and as near as across the pond, i.e., London's Fenchurch, whose founders decided that nothing in the fashion world truly represented them, and went on to create...plain white dress shirts
To kick things off right, KG's handing out pre-launch password access to Thrillist readers, as well as free shipping and a 25% discount on all gear, a deal that'll make you feel uber-exclusive 'til you realize you're getting your gear from homeless dudes.