You might change your name for a variety of reasons: so it sounds better on TV, to evade the law, or because your original one was Barry. Barry! For a denim company who ran up on the law thing, check out Kusbi.
Ksubi's an edgy denim brand created by reckless Aussie bandmates who wanted stuff cool enough to wear on stage, leading them to birth a line whose original name, Tsubi, scared a similar-sounding, particularly litigious shoe brand into threatening suit; they survived by changing a consonant, but that doesn't change the fact that they're criminals. The summer line starts with workman-like cuts like the slightly stretchy, Miami-friendly 9.5oz Gee Gee (slim fit, low rise, boot cut) in brushed black, falcon grey, or splatter-bleached indigo; the Dee Dee (low rise, straight leg) in indigo with a vintage wash, or a weathered black called "blacksmith"; and the baggy Hustler in a dried crude oil color called Texas Tea -- much more pleasant-sounding than Daniel Day-Lewis Smashing Your Skull With a Bowling Pin. Things get slimmer with the Chitch (moderately skinny with a taper) in either worn grey with some seriously beat up rear pockets, or dry raw black; and even more anatomy-revealing with the stretchable Van Winkle, in colors like the very-black "grease", and asphalt -- and as skinny as it is, it's likely to expose your own ass-fault.
They're also bringin' it with denim shorts like the Skool Boy, a lightweight indigo bermuda, and a pair that recall '70s running shorts (only in sky blue denim) called the Cruz -- on which they presumably changed the spelling once they realized they'd forever be linked to Tom. Tom!