Marine Layer

While you can specify the measurement of your jeans down to the inch, and your feet to the centimeter, your poor pudgy torso has always had its choices limited to S, M, L, XL, and Big Dogs. Putting an end to all that, Marine Layer

SF's own Layer's a collection of tees and polos that's revolutionized the standard S-M-L (traditionally 36", 40", and 44" chests, respectively) with the in-between sizes your body's been silently yearning for -- Smedium (38"), Marge (42"), and Larger (46") -- and also provides a "slightly shorter" length option, good for taller guys who wanna show a little belly. Tees're sewn up from a super-soft and durable cotton/beechwood blend, washed several times to exterminate post-purchase shrinkage, and dyed sweet colors like International Orange (an homage to the GG Bridge) and Labatt Blue (an homage to drunk Ontarian hockey hooligans). The pique cotton polos're equally soft/durable, and subtly breast-logo'd with a dude using the Golden Gate's suspension cables as a hammock; their sleeves fall comfortably mid-bicep, and they're slightly tapered at the waist, providing non-boxy steez, unless you're John Kruk

For any skeptics out there, ML'll gladly dispense a free small square of their vaunted tee textile to anyone who wants to "cop a feel" of the softness, which also works great for polishing sunglasses, but you're on your own for bending them back into shape after being brutalized by your poor pudgy dome.