Going against the grain can get you noticed, although when it really comes down to it, your gluten-free cupcakes suck. For carefully curated casual wear bucking the flashier steez of Lincoln Road, head to Item.
Modeled after its first location on Cape Cod, Item eschews the bedazzlement that afflict
ions nearly every store on Lincoln Road, instead offering classic, slightly beachy casualwear thoughtfully curated by two friends who fled the corporate worlds of Timberland and Fossil, but not Timbaland, who is the latter. There're shirt offerings aplenty, such as Scotch & Soda button-downs, Tailgate polos with tiny blue stripes, casual deconstructed dress shirts by Caulfield Preparatory in picnic-ish plaids, and broken-in tees with cheeky sayings from BeachLife ("Sit On My Facebook") and Rogues Gallery, which's presumably full of pictures of her not making out with Gambit. Bottoms-wise, they've got swim trunks from Saltbox with slit pockets and quick-dry material that're kind of a Bermudas/board shorts hybrid, heavily beaten-up Vintage Revolution denim, and slim-fit chinos with a worn-in feel from Save Khaki, a job taken on by Tucker Carlson now that bowties are like, forever.
They'd also be more than happy to outfit you with preppy sailing belts (some with whales, some with skull & cross bones), and steez-y jackets from Gant, like a layered military parka with a removable vest and a tough outer shell, which you'd better have too, once your customers find out their bear claw is completely full of quinoa and sorghum.