Cow farts are killing the planet
So why did China pick an Austrian-American former bodybuilder/actor-turned-governor and the director who turned him into a movie legend? WildAid, which is spearheading the PSA, reached out to them because of the environmental angle.
Animal agriculture is the second leading cause of greenhouse gas emissions, according to the EPA (yes, livestock farts are silent AND deadly), and environmentalism has always been the Governator’s thing. He signed the California Global Warming Solutions Act in 2006 to help reduce greenhouse gas emissions, and has been outspoken about his part-time vegetarianism for a while. Although he's known for his chiseled bod, Schwarzenegger insists going meatless even one or two days a week will impact the environment, not your six-pack. Since protein consumption is still widely misunderstood, he could have a point.
With the world's largest population, China stands to create a significant global impact if people heed the new regulations. By eating 100g less of meat a day, food-related gas emissions could be scaled down by more than a billion metric tons in the year 2050, a researcher told The Washington Post. The country agreed to reduce their greenhouse gas emissions during a 2015 climate summit in Paris, and less of a reliance on livestock is a giant step in that direction.