Reading is good! Sadly, most books are bad. Especially in the self-help genre, which encourages simplistic ideas dressed up to sound profound, inept writing, plus all sorts of gimmicks trotted out to push titles onto best-seller lists and keep them there as long as possible.
If self-help books work for you, great! More power to you. But if you're on the fence, pick up a copy of Gabriel Garcia Marquez's One Hundred Years of Solitude or Virginia Woolf's Mrs. Dalloway and ponder life for a few hours instead. You'll get way more out of it. In any case, you certainly shouldn't waste your hard-earned cash on these not-so-classics, almost all of which appeared on The New York Times best-seller list this year.
Apparently the secret to persuading someone of something, anything, is the critical moment before you start your pitch. Oh. Who knew? No joke: The Amazon blurb says you can use these techniques for "online marketing campaigns and even effective wartime propaganda." Goebbels says, "I love this book!"
Sooooo this book promises to reveal why terrorists are successful? And also investors? And CEOs and generals? Turns out these people can see and feel "networks." Huh. Spoiler: This book also reveals that Bruce Willis has been alive the whole time.
Praise must be heaped on "personal growth entrepreneur" Vishen Lakhiani for creating the Platonic ideal of a self-help book in 2016. This one has it all: a call-out to "coding," hints at disruption, an appeal to the unconventional in the relentlessly banal, the steadfast belief that someone reading a self-help book truly can make his mind extraordinary, "laws," references to both "evolutionary biology" and "modern spirituality," reliance on "computational thinking," and, of course, success, which means money. This book is a green juice at a sober dance party hosted by Snapchat sponsored by UNIQLO and DJed by Avicii, that's how zeitgeisty it is.
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