Like pretty much every other modern job, use the internet to your advantage
These days, trainers are also entertainers. While you shouldn’t adopt an over-the-top personality just for the sake of your training career, it’s important to think about how you develop your brand as a trainer. What do you stand for? What types of clients do you hope to train? How do you plan to help people meet their goals?
For instance, if you want to appeal to a rich clientele (lookin’ for the money, honey!) you need to market yourself as a luxe commodity available whenever your client needs you, however they need you. Do they need someone to rip food from their shelves and show up for 4:30am in-home sweat sessions? Boom, you’re there, always looking every bit as hot and rich as they are.
On the other hand, if you want to work with stay-at-home moms (who doesn’t want to train clients only between 9am and 11am Monday through Friday, amiright?), you may want to focus more on fast workouts, getting body back after baby, and realistic health-focused workout plans.