Offering similarly modern studios and branded apparel to compete with their spinning counterparts (and perhaps to repackage the boring piece of equipment Frank Underwood uses in his basement), rowing-only boutiques have been expanding in major cities like procreating rabbits.
The first rowing studio in NYC was Brooklyn Crew, which opened in 2013 but subsequently closed. Like most trends started in Brooklyn, though, row studios migrated over the East River and began popping up in Manhattan. CITYROW opened in Union Square in January 2014, and a year later expanded to another location on the Upper East Side.
That same year, Row House opened in Columbus Circle (followed by locations in Chelsea, the Upper East Side, and one coming soon to DUMBO Heights). Now, these NYC studios are joined by EngineRm, Current, and EAST END ROW, plus GoRow which has been open in Hoboken, New Jersey since 2011, which means, confusingly, that Hoboken was actually a trendsetter.