“We are voluntarily removing the Step It! Activity Band Happy Meal toys in our restaurants in our United States and Canadian markets. It will no longer be offered as part of our Happy Meals. We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band. Nothing is more important to us than the safety of our customers and we are fully investigating this issue. Our restaurants are now offering our youngest guests an alternative Happy Meal toy.”
Who could've predicted that McDonald's cheap plastic step trackers wouldn't be of the highest quality? It's just as well, since diet plays a much bigger role in childhood obesity than lack of exercise, and if you're eating fast food all the time, you probably won't be able to outwalk it. But hey, no one can say they didn't try -- and, like most new fitness regimens, this one lasted about a week before they went back into a steady, familiar diet of burgers and fries.