But just as many received poor ratings: the Breast Cancer Research and Support Fund, Breast Cancer Relief Foundation, United Breast Cancer Foundation, and Breast Cancer Charity of America all got Fs. Of the 10 monitored charities, that's 40% at an F rating; the Avon Foundation received a D grade, as did the American Breast Cancer Foundation.
Cancer charities in general fare about the same; The American Cancer Society, which sounds legit and gets a lot of attention during breast cancer awareness month thanks in part to its partnership with the NFL, has a C rating. Ho-hum.
Stephanie Kalivas, an analyst at Charity Watch, says this is common for charities that benefit certain causes; namely, ones that tug at your heartstrings.
"I would say breast cancer, veterans, and any kind of children's cancer or sick children, those three tend to be kind of what we call 'emotional-giving charities,'" she explains. "They know somebody who has breast cancer, they feel terrible for sick children, nobody wants children to be sick. Then veterans of course is highly emotional, you want to support our veterans and people who are giving their lives for our country."