Sadly, not all calories are created equal.
"Sugar calories are not the same as fat calories, and not even the same as other types of sugar," Dr. Kumar says. "Sugar, particularly fructose, may stimulate insulin resistance, which can lead to increased blood sugar and more abdominal fat."
So when your body processes sugar, it uses it in completely different (and potentially harmful) ways compared to nutrients like fat and protein.
Sugar is all-natural, therefore it's healthy
"Because it’s all-natural, you can consume it with confidence."
Sure, sugar is "all-natural" (which is itself a BS marketing term), but so are magic mushrooms and dog poop; that doesn't mean you should start stuffing your face with it.