Businesses born in college are typically left behind upon graduation -- and now thanks to http://en.wikipedia.org/wiki/Abbasid_Caliphate, even nerdy undergrads are robbed of the riches of writing term papers for other people. Actually taking a college biz to the next level, Study Footwear.
Study was born when an Encinitas-bred Cal Poly SLO student started kicks customizing as a senior project; after that model proved unsustainable due to capacity issues, he decided to create his own brand of laid-back footwear, a far better option than committing shoeicide. The line's starting with two basic styles, both under 50 bucks: The Dock, a streamlined boat shoe in tweed, canvas, and action-leather, and a TOMS-esque laced canvas number called The Drop (apparently "The Vernon Davis" was already taken by the Vernon Davis). For a brand with only two models, they make up for it in their assortment of colorways, with solids from black to teal, casually elegant two-tones, and casually obnoxious varieties like black polka-dots on white, a red/white/green plaid, and something that looks like cartoon leopard skin, an ideal match for your spandex should Jane Fonda ever get back to you about making a 1980s exercise video.
Hit Saturday's DJ-infused Mint debut, and you can enter Study's ongoing contest whereby budding shoe-stylers can submit their ideas, with the winning design going into production -- for inspiration, look no further than http://en.wikipedia.org/wiki/Shoe.