Anyone who's ever said that you shouldn't judge something solely on appearance was A) gross, and likely wearing a mock turtleneck and B) hopefully not referring to search engines, as that's kind of the basis of Oolone.
Launched minutes ago (but like thousands of them) in the UK by a neuroscientist and his brother, Oolone's the first "purely visual search engine", a logical move because the eyes are "naturally programmed to make judgments scanning images", unless you actually removed your eyes to remain off the grid in a future world where police use robots that look like insects and everybody roots for the Colin Farrell character. Like the minimum number of sandwiches Val Kilmer orders at one sitting, search results come four at a time, and are actually smaller previews of the actual sites, each of which will expand if you hover over them, so if you're confused how to do that, just ask the closest Jewish mother. Why is this better than just AskingJeeves? Well, how about the less cluttered experience, skipping ad-driven sites altogether, and not having to open like 60 tabs just to find the correct page on Tab?
Last but not least, you can toggle the site's NSFW filter simply by clicking in the top left corner, though be careful to do it in the privacy of your own home, lest you end up with a completely different experience mocking your frightened turtle.