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Because Beats by Dre aren't for everyone

Encouraging you to "stop pretending to be a rap star", California Headphones were built by the Fanny Wang guys with "vocal-centered audio tech" ideal for country and rock, as excessive bass can drown out your Drowning Pool. What's more, their uniquely "retro metal and leather look" was modeled after WWII aviator headsets, an aesthetic they (seriously) decided on after watching Pearl Harbor and deciding they were its only redeeming feature. Your two launch models:

Laredo: With stamped metal ear caps, padded leather cups, articulating 360-degree hinges that collapse for easy storage, and a 4' knitted cord outfitted with a "duo-jack" for plugging in a second set of phones, these will "rock and blow anything away", making them the Phil Spector of headphones

Silverado: Basically the Laredo's larger counterpart, the Silver ups the ante with die-cast metal ear caps and "premium components" including titanium drivers, a package they claim delivers a "concert-like experience" that should help keep the competition at Bay.