Lifestyle

Luxury Brands + Food = Ferrari Pasta, Versace Eggs, and More

You trust Apple with your phone and computer, sure, but what about with your milk? And everyone knows Ferrari makes one hell of an automobile, but would you buy its pasta?

These are the questions Israel-based artist and designer Peddy Mergui plays with in his new exhibit, Wheat is Wheat is Wheat. Mergui uses iconic brands with instantly recognizable design aesthetics to create the hypothetical packaging in which their groceries might be sold. A statement on our consumer-driven culture that can be quick to covet the new and noteworthy from high-profile brands, Mergui's work almost begs the question, "Just because you can, does it mean you should?"

Check out his renderings below, and decide for yourself if you think the world really needs Versace eggs or Hermes salt.

Colombia Coffee by Cartier

Oranges by Nike

Biscuits by Dolce & Gabbana 

Butter by Bvglari

Eggs by Versace

Basmati Rice by HSBC

Baby Formula by Chanel

Salt and Pepper by Hermès

Salami by Louis Vuitton

Pickles by Gucci

Instant Noodles by Burberry 

Olive Oil by United Colors of Benetton 

Yogurt by Tiffany & Co.

Pasta by Ferrari

Flour by Prada

iMilk by Apple


H/T: FastCo Design


Ali Drucker is a staff writer for Supercompressor. Her milk is just fine the way it is, thanks. Follow her on Twitter and Instagram.