You trust Apple with your phone and computer, sure, but what about with your milk? And everyone knows Ferrari makes one hell of an automobile, but would you buy its pasta?
These are the questions Israel-based artist and designer Peddy Mergui plays with in his new exhibit, Wheat is Wheat is Wheat. Mergui uses iconic brands with instantly recognizable design aesthetics to create the hypothetical packaging in which their groceries might be sold. A statement on our consumer-driven culture that can be quick to covet the new and noteworthy from high-profile brands, Mergui's work almost begs the question, "Just because you can, does it mean you should?"
Check out his renderings below, and decide for yourself if you think the world really needs Versace eggs or Hermes salt.
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