Before you purchase a Hästens bed, you’re encouraged to stop by one of their lofty showrooms. I picked the one in SoHo, on Grand street between Wooster and Greene. It’s a typical, vaulted downtown space, but in it are 15 or so beds—some blue Gingham (what they call Bluecheck), some white. To the right of the entrance, there’s a wall of pillows, a selection of sheets, and a smattering of duvets. Behind the counter sits a handsome man who’ll shake your hand and graciously invite you into the world of Swedish handmade beds. Follow him.
For a product line that dips its toes well into six figures, I have to say the entire process of being fitted for the 2000T was little more pretentious than going to a lovely espresso bar—which is to say that my friends and I never once felt unwelcome in their space. What was curious, however, was that the stores typically don’t advertise their prices. They have prices, certainly, but they don’t have those cards you’d see at Sleepy’s with big red markdowns or markups. “We want you to come in without bias, to try out each product we offer and genuinely see which one feels right for you.” the sales associate explained. My backside, as it turns out, chose the 2000T. “A wise choice; it’s our most popular model,” he remarked.
The most popular model is subsequently a $27,500 stunner that came in three separate pieces:
- 1: The Box Spring - This is what most people would call a mattress. It’s essentially what I’d been sleeping on for close to a decade.
- 2: The Mattress - This...this is where I started to have my mind blown. It’s simultaneously softer and more supportive than anything I’d put my weight on before.
- 3: The Top Mattress - The cherry on top. This layer appeared to be stuffed with cotton candy and birdsong. I’d never felt unrivaled softness like this before.