The cups are made from a recycled material composed of used coffee grounds and renewable raw materials, a blend that took five years of research to nail down. The cups look like they're made of dark marblewood and retain that distinctive coffee smell.
The company claims they concocted these cups to make the coffee biz more environmentally efficient, but clearly they're after something else. That's right: coffee-ception. For now, shipping isn't available to the U.S., but you can sign up for their newsletter here to be the first to know when your cup of coffee can come in a cup of coffee.