For two years, men's subscription club Bespoke Post has been shipping out their themed Boxes of Awesome every month, introducing discerning dudes to upstart brands and products they may have otherwise never known about. (Unless, of course, they also regularly visit this website.)
The service has grown so popular they recently outgrew the shared space they called home, and moved into their own place in Manhattan's NoMad neighborhood. They were kind enough to let us in for a peek at their freshly revamped new home to see where and how the whole operation works.
Model, Influencer & Entrepreneur Lindsey Pelas Reveals Celebrity Pick Up Stories
Back in 2012, when founders Rishi Prabhu and Steve Szaronos launched BP as an antidote to the surge in subscription services catering exclusively to women, the entire operation consisted of the two of them hand-picking and testing each and every item to decide what made it into a given box. These days, though, they have the help of nearly a dozen employees.
The lofty, open space is divided up into distinct areas, the largest of which is this main workspace (seen above).
In keeping with their emphasis on openness, the conference room doesn't even have a door. Rather, it's enclosed—only partially—by a custom-built cubicle of sorts that was inspired, fittingly, by shipping pallets.
A big part of the product selection process is discovering small-batch, or limited edition goods. Sometimes, that involves collaborating with craftspeople to create something special, like a butcher block, duffel bag, or self-snifting cocktail glass; all of which are actual items that have been developed exclusively for Bespoke Post customers.
Those relationships have come in handy for outfitting the new space; those long desks in the aforementioned workspace? They were made custom by Treeline Woodworks, the same folks who crafted the BP butcher block.
Thanks to a bigger team, they've been able to develop and offer two (different) themed boxes every month. Lots of brainstorming and coordinating goes into each, of course, and often the whole team will weigh in. As Prabhu pointed out, they'll occasionally hold office-wide tastings to decide on a liquor that's worthy of a particular selection. Very important business decisions, indeed.
For less business-related boozing, one of their more crafty team members fashioned this special two-tap kegerator out of a chest freezer. And if you're compelled to put one together at home, they've conveniently created a handy step-by-step how-to.
Need to chill? There's a small lounge for kicking back by the wall of windows behind the bar.
They've been instrumental in helping boost exposure for a lot of up-and-coming brands. For example, the guys behind Dr. Squatch Soap remarked how they saw web traffic quadruple after being featured one month. Similarly, others have seen a significant uptick in their wholesale business following their inclusion.
And while they still identify as a subscription service, you can purchase select, individual previously-featured products direct from the website (or augment any particular themed box with additional stuff and save on shipping).
You also get a heads up on the forthcoming month's themes, should you want to skip that month (there's no commitment, and you can skip whenever you want without being charged, or, for a slightly higher price, buy them as one-offs). They don't spoil everything, though; each one comes with at least one surprise.
This table's stocked with stuff that has either made it in or is being considered for a particular themed Box of Awesome. The hatchet is actually part of this month's Lumberjack box, which also includes a leather sheath and gun oil, to protect it from rusting.
If only every workplace came stocked with hatchets, slingshots, and kegerators. Er, wait.
Joe McGauley is a senior editor at Supercompressor, whose offices could use a heavy dose of slingshot.