Get To Know JANE Motorcycles: Brooklyn's Hottest Bespoke Bikemakers
When you imagine the ideal locale to set up a home base for motorcycle enthusiasts, New York City may not immediately spring to mind. But don't tell that to Adam Kallen and Alex DiMattio, whose shop JANE Motorcycles in Williamsburg — which opened back in the fall — is a flourishing mecca for both bikers and admirers alike. We stopped by to get a tour, and check out what custom whips they've got cooking.
The place was conceived as a spot that catered to local riders — a laid-back joint where people could park their bikes out front, come in, and kick back. Now it's become just as much a neighborhood hangout, with a projector showing movies on the wall, racks of rad gear, a coffee bar with cafe tables, and of course, a whole bunch of sexy bikes begging to be ogled. Sweetening the deal even further, they'll soon be opening up a patio out back.
The pair's diverse backgrounds really color the vibe: Adam (pictured) has a background in fashion and e-commerce for brands like rag & bone and John Varvatos, while Alex put in quite a few years at Ducati in Miami. That, plus Adam's admitted coffee obsession, are the reason behind the unique combination of clothes, custom bikes, and caffeine.
For now their stock includes everything from moto jackets and pants...
...to tees, bags, grooming products and even watches.
And the helmet selection is boss. Even non-riders with no reason to strap one on may be tempted to get in on the action.
All that gear plus the espresso bar (which serves up local Parlor Coffee) may convince passersby into thinking it's simply a trendy biker boutique, but don't be fooled — they're a custom bike operation through and through. The modding and greasy work gets done offsite in a garage just a few miles away. These two, currently propped up in the shop, have yet to make the transformation; though once outfitted to the clients' specs, they'll be hardly recognizable.
Their specialty in turning out smokin' hot bikes with a fresh, clean throwback look and feel, like this 1981 Yamaha XS650.
And this 1975 Honda CV360, fitted with a gorgeous blue and black bandit tank.
Or the 1980 Yamaha XS400, showcased in one of the front windows. Just one up-close glance and it's no wonder it's been the subject of semi-serious bidding wars between a handful of foreign customers.
And the showstopper: a drool-worthy 1982 Yamaha XS650 which they quite literally put on a pedestal.
Leave your notions of the intimidating and insidery biker hangout behind; this is the sort of place where anyone and everyone is encouraged to come fawn over the beauty of the machines.
Joe McGauley is a senior editor at Supercompressor. He's also eying that '80 XS400, so don't get any ideas.