There's no secret ingredient to this 7.1% ABV IPA that promises to unleash some hidden special genius inside you, but rather, it's meant to help you efficiently achieve a proper .075% blood alcohol level, which according to the "beer-loving researchers" behind it, is when the average person produces the most creative thinking.
To get there, you'll need to drink down to the amount that matches your weight, as charted on the 750 milliliter bottle itself. Be careful not to go too far too fast, though, as they warn doing so may result in counterintuitive effects. Not that you'd know anything about that.
Joe McGauley is a senior editor at Supercompressor. He has never, ever drank past his peak creativity. Ever. Especially if his mom is asking.