You've Been Drinking Coke Out of the Wrong Glass All This Time

You may love Coca-Cola, but chances are the taste has been impressing you with a hand tied behind its back. Riedel, a German wine glass company stocked by Williams-Sonoma, thinks it knows best when it comes to Coke — the wine of America — and brings you the "O" Coca-Cola Glass to make every flavor buried in there pop. 

"Machine-blown" with lead-free crystal, the glass was born from the original bottle's contours, but tweaked painstakingly by a panel of expert testers and Coca-Cola lovers. With this shape, every distinct ingredient and spice gets the seat it deserves at the mouth-table. In the words of the sublime ad copy, the "result creates a magical sensory experience. A unique glass for a taste like no other."

If you've managed to roll your eyes back to the screen, we would like to inform you that many people claim they can tell a difference, even in blind taste tests. However, a "blind" taste test is only helpful here if you've also numbed your hands and face.

Ethan Wolff-Mann is an editor at Supercompressor. He likes those tiny Coke cans. Follow him on Twitter @ewolffmann.