The name is a nod to the 1984 author, as it represents a way to recapture privacy, even in the quietude of our own homes. It's an invitation to resuscitate that childhood feeling of freedom that came with hiding in a lair of bed sheets—minus the subsequent nagging from your parents to clean up your room.
Though it's more than just a novelty, especially if your apartment is tiny, since it's basically a tiny on-demand guest room when an unexpected visitor is passing through town.
Joe McGauley is a senior editor at Supercompressor. He pays way too much for his modest fort of pillows and sheets in Brooklyn.