Lifestyle

This Jeff Goldblum + GE Lightbulb Commercial Is Bizarre, Perfect

National treasure and American actor/icon, Jeff Goldblum, has played many roles in his 40+ years in front of the camera. Dr. Ian Malcolm in Jurassic Park, mutated genetic deformity Seth Brundle in The Fly, and the well-dressed, tall, articulate man in every single Wes Anderson movie ever made.

However, we may have just discovered Goldblum's most successful role yet: a lightbulb salesman. A new ad, directed by renowned comedy psychopaths, Tim and Eric, has Goldblum hawking GE's new smart lightbulb, Link, and it's perfect. 

As a Goldblum-thirsty viewer, this new spot satisfies every bit of Jeff Golblum-bloodlust that we suffer from every minute of every day. There's Jeff Goldblum in a fancy wig, Jeff Goldblum in a fancy pool, Jeff Goldblum playing a fancy piano in that fancy pool—fancily. 

Oh, and there's also this guy. Who the f*ck is this guy?! Anyway, we're actually pretty stoked on Link as a product itself—regardless of the excellent celebrity endorsement. It's a $15 smartbulb that contains a chip which wirelessly syncs to a mobile app called Wink. (It also lasts for 22 years.) 

Through Wink, you can control when the lights go on and off and you can customize a room's lighting situation without leaving your couch. Sexy mood lighting? Sexy mood lighting.

Link, and the ensuing ad, came about from a collaboration with our buds at Quirky and it's the next logical step in having a futuristic smart house that may or may not gain self awareness and accidentally nuke the Russians.

Anyway, check out the ad. There's a "how many people does it take to screw in a lightbulb" joke in here somewhere. Maybe it's buried within Jeff Goldblum's biologically perfect head of hair. 


Jeremy Glass is the Vice editor for Supercompressor and always makes sure to wash his hands before he eats anything.