Porsche's roots may be firmly planted in Germany, but Atlanta is seeming more and more like the brand's second home, particularly since they opened the Porsche Experience Center there last week.
The $100 million facility—complete with driver development tracks, galleries, simulators and a conference center—is the brand's new North American HQ, and their biggest investment ever outside Germany.
We were treated to a look inside the new digs, which expects to draw some 30,000 visitors every year. Something tells us you'll be looking up airfare to ATL before the end of this article.
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The spread is situated on 27 acres northeast of Hartsfield-Jackson International Airport, and will serve as not only an amusement park for gearheads, but also a special event venue and the headquarters for Porsche Cars North America and its 450 employees.
Designed for racing enthusiasts and Porsche owners alike, the grounds include a 1.6-mile Driver Development Track, which runs through the compound's courtyard and includes six instructor-led driving modules. You have your pick of a Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America.
Inside, the hallways, lounges, and galleries sport just the sort of ultra-slick, clean lines exhibited on the vehicles created by the legendary brand that built them. Walking through is akin to taking a casual master's class in all things Porsche.
For a brief overview of the brand's designs, stroll past founder Ferdinand Porsche to see an evolution of their production models.