Inside Porsche's New North American HQ
Porsche's roots may be firmly planted in Germany, but Atlanta is seeming more and more like the brand's second home, particularly since they opened the Porsche Experience Center there last week.
The $100 million facility—complete with driver development tracks, galleries, simulators and a conference center—is the brand's new North American HQ, and their biggest investment ever outside Germany.
We were treated to a look inside the new digs, which expects to draw some 30,000 visitors every year. Something tells us you'll be looking up airfare to ATL before the end of this article.
The spread is situated on 27 acres northeast of Hartsfield-Jackson International Airport, and will serve as not only an amusement park for gearheads, but also a special event venue and the headquarters for Porsche Cars North America and its 450 employees.
Designed for racing enthusiasts and Porsche owners alike, the grounds include a 1.6-mile Driver Development Track, which runs through the compound's courtyard and includes six instructor-led driving modules. You have your pick of a Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America.
Inside, the hallways, lounges, and galleries sport just the sort of ultra-slick, clean lines exhibited on the vehicles created by the legendary brand that built them. Walking through is akin to taking a casual master's class in all things Porsche.
For a brief overview of the brand's designs, stroll past founder Ferdinand Porsche to see an evolution of their production models.
Now this is an art gallery.
You'll also get up close and personal with some of their most iconic and classic racing whips.
And if you need to freshen up your Porsche-branded wardrobe, hit up the shop, which is fully stocked with everything from jackets and bags, to bikes and shades.
After working up an appetite on the track, head to Restaurant 356—named for Porsche's first production vehicle.
It's not all fun and games, though. There's also a 13,000 square foot business center with conference and special event space.
Besides drawing in thousands of Porsche fanboys looking to get their rocks off for a weekend, it'll also host hundreds of Porsche dealers for training.
Spoiler: Porsche HQ conference rooms are not like other conference rooms.
Don't forget that plane ticket. We'll see you in Atlanta.
Joe McGauley is a senior editor at Supercompressor and is looking forward to his next layover at Hartsfield-Jackson.