Jeff Arnett is Jack Daniel’s master distiller, and he’s only the 7th in the whole 150-year history of the brand.

Jack Daniel's built a motel.

After witnessing Kevin "The Barrel Man" Sanders talk about his job constructing barrels for Jack at Jack Daniel's Motel 7, we decided to take a more in-depth look into the process ourselves.

Photography: If you’ve got $600 and a high school workshop under your belt, you can take a serviceable photo.

If you can convince Halloween shops to carry a wig made in honor of your hair, you’re doing something right.

Tennessee whiskey, rock star marriages, and roller derby dance parties all have one thing in common: The Jack Daniel's Motel 7 bash.

On Wednesday, in a small, resplendently decorated makeshift chapel perched above a sprawling, 1,500-person Jack Daniel's event in Brooklyn called Motel No.