From Socrates teaching Plato his educational technique ("The Method") to your older brother teaching you his allegedly foolproof seduction techniques (curiously, also called "The Method"), great men have always learned at the feet of other great men, gleaning their probity, wisdom, and sweet clothes that no longer fit them. This Cinco de Mayo, Dos Equis lets you compete for the opportunity to learn from the greatest, by becoming the Assistant to The Most Interesting Man in the World.
The Most Interesting Man in The World is the international spokesperson for Dos Equis -- in his estimable opinion, The Most Interesting Beer in the World. Become his able right hand, and bask in the glory of the man who once programmed a calculator watch to outmaneuver Garry Kasparov, conducted history's most comprehensive anthropological study of facial hair, and allowed a tiger to best him in wrestling because he knew it would boost the tiger's self-esteem.
Beyond these invaluable but intangible benefits, you'll be gunning for: