The Kess Group stays busy hooking people up at the most in-demand nightclubs on the Strip. "In Vegas, these are mega-clubs. There are thousands of people trying to get inside these venues."
If you want to feel like a VIP, you don't want to get stuck waiting in the crowd outside the entrance. One of the best things you can do is make a reservation in advance. "That's going to significantly increase not only the speed of getting in, but also your experience," says Kess.
The most straightforward way to reach VIP status at a club is to have a table. Fortunately, some are less expensive than others. Book early, and you have a better chance to score an entry-level table -- the cheapest ones farthest away from the DJ booth. They sell out first, and that's because they're worth it.
"It's really difficult when you're competing with thousands of other people to just be standing around at a nightclub, hoping to attract a group of girls. The person with a table that's inviting people to join them has a much better chance -- as opposed to a group of guys just standing around at the bar or in a walkway."
No matter which table you book, don't be late, or you might lose your spot altogether.
"Even if you have reservations to these parties, most of them sell out. So if a nightclub opens at 10 o'clock at night, don't assume you can show up at one o'clock in the morning and still have your table. Follow the proper guidelines to make sure your night goes as planned."
So what if you don't have a reservation? Girls can get in without much trouble, but one of the worst things you can do is approach a doorman with a large group of guys. Kess suggests leaving the group off to the side while one person approaches the doorman solo and explains the situation. A nice tip doesn't hurt either -- $100-200 dollars is not uncommon.
Kess says to choose your club wisely. Get familiar with the acts and music at each one. Otherwise, you won't have any fun, whether you're a VIP or not.
"A lot of my athletes who come in are fans of hip-hop, so I'd recommend Drai's, which has live performances and artists like The Weeknd, Chris Brown, and Big Sean, over an XS or Hakkasan, that are DJ- and EDM-driven clubs. On the flip side, if I have a group of executives that are coming in from London who are big EDM fans, they'll love Calvin Harris at Omnia or David Guetta at XS."
Kess says he's a huge fan of Hyde Bellagio, which is perfect for people who aren't worried about big-name headliners and want a more intimate venue. "It's a smaller club," he points out. "So not only do you get a really fun and cool environment, but you have arguably the best view on the Strip, which is of the Bellagio fountains." It also offers UnWined Wednesdays, where top-rated bottles and glasses of wine are half-off from 5-10pm, while the club is in lounge mode. It's a great opportunity to look cool in front of a date... while saving a few bucks.