6. MOUNTAIN VIEW SOUTH (Playa del Rey)
OK, OK, “Silicon Beach” works just fine as a new nickname for PdR, but it also implies a lot of plastic surgery baking in the sun. Instead, let's call this oceanside enclave what it really is: the home of a bunch of NorCal expats who love to whine about how much they miss “a real city.” You mean the one with trollies running everywhere? That's not a real city, techies. That's the set of Mr. Rogers' Neighborhood.
7. DIVIDEND ROW (Pacific Palisades)
If you tell me you know what a palisade is, you're either a geography major or a liar. Either way, the word is too arcane to describe the quaint hamlet that one can only call home after multiple script sales or a few years at a hedge fund.
8. LOOK! IT'S THE OCEAN! (Malibu)
You moved to Malibu for one reason and one reason only: you can wake up every morning and see the Pacific Ocean. While the Chumash-derived name is a nice nod to the town's origins, it's time to acknowledge that you're only here because you get off on seeing a large body of water near property that you own.
9. BRUINBURG (Westwood)
This may be the easiest new neighborhood to name. Westwood has been associated with UCLA since the university's founding in 1919. Why deal with the direction of wood when you can apply the nomenclature of UCLA's favorite bear to this collegiate colony?