You shouldn’t have to be rich to throw a spontaneous backyard movie night, host a day of games with chest-high Connect Four and oversized Jenga, or roll hard at the campground with your solar USB charger, laser-like headlamp, and French press.
That’s the thinking behind Joymode, a company that loans stuff out to Angelenos who pay $99 per year for a membership (plus additional low-cost add-ons) for low-maintenance fun. You pick the “experience” -- that’s the tailored package you’ll borrow to do something specific -- from the website or their iOS app.
Then they deliver, and you use it for the weekend, paying far less than you would if you had to buy and store it.
“It’s this notion of being able to do more and own less. We can provide you with everything you don’t want or don’t need to own to have fun with your friends and family,” Joymode founder and CEO Joe Fernandez said at his Downtown Los Angeles warehouse on a recent Thursday afternoon.
His previous company, Klout, was also a study in how people connect. But instead of mapping out how social media ties translate to influence, Fernandez’s current venture keeps an inventory of no-they-didn’t awesomeness on loan to help you make memories.