Caitlin Moyer, Director of New Media at Milwaukee Brewers Baseball Club
How she got the gig: These days, Moyer goes by "Twitter Girl" and "Ms. Instagram" at work... but it wasn't always this way. "I started with the Club as an intern in 2003, before most social media even existed," she says. "I got a job in marketing, and as each social media platform was invented, we added it to our arsenal. It became apparent that if we wanted to be present on social and do it right, we really had to dedicate someone to it full time. That became me, in the fall of 2013."
What she does: "Bottom line? Engaging our fans year round and helping stoke their excitement for Brewers Baseball. We do that by creating and executing content strategies for all of our social media platforms (and we're on pretty much every single one you can think of), and working with all of our internal departments to effectively communicate their messages, too," Moyer says.
"During the season, we work a lot of long hours. Sometimes I have an agenda -- a player whose photo I need to take, or ask a question of, a video I want to shoot -- but other days, it may just look like I'm hanging out," she says. "The other day, I got a great video of a couple of little girls interacting with one of our infielders. The girls were in the dugout and extremely cute and giddy. Even before Rivera came out, something just told me to roll video on them. Something was bound to happen."