Don’t focus on the cash
You hear a lot of stories of people who unchained themselves from their desk jobs, made a quick $1M, and now (you assume) they spend their days on a beach in Miami. That’s probably not the case, especially if you’re starting a business, Bernstein warns.
“You have to be very real with yourself about the sacrifice that it’s going to involve,” she says.
There’s going to be a lot of hard work, especially in the beginning, so if you’re only taking this risk for the cash, don’t bother. Going on vacations and partying until all hours of the night are still only the stuff of Kardashian-fueled trust funds, even in this startup culture.
Focus on what you’ll learn
Sure, if you’re only focused on raking in fat stacks of cash, taking a risk is going to be pretty frightening -- not to mention potentially disappointing. Instead, Zauner and Bernstein suggest changing your definition of success, or at least altering your perception of it. They felt like they weren’t gaining the skills they wanted in their day jobs, and that was making it difficult to go to work every day. Universal Yums, whether it failed or succeeded, was an educational opportunity to both of them.
“We felt like if we worked on a business where we were doing things that we’re going to help us grow as people, then it was going to be worth it, no matter what happens,” says Zauner. With that mindset, what is there to really lose?