Have you ever had one of those days, where seemingly nothing goes your way? Myriad Children's books and seminal early 00's rap/metal tunes have tried to capture the angst of having a no good, horrible, very bad day, but perhaps no media -- fictional or otherwise - captures the essence of living through a truly shitty period like this video of a Japanese guy accidentally lighting his house on fire while live streaming a review...of matches.
The guy was showing off "everlasting" matches he bought (insert your own jokes, people) when the extremely flammable, everlasting matches inexplicably set his humble abode ablaze to the backdrop of a haunting, child-like robot voice commenting on the situation.
It doesn't help that his apartment is filled with flammable materials, like a seemingly endless cardboard box collection, nor does picking up a flaming pile of paper and throwing it on said boxes. In fact, he pretty much does everything imaginable incorrectly, but appears to get out of his place in one piece. That's all we know at this point.