Networking? Yeah, you need to do more of it
Being the boss doesn't reduce the number of lectures and happy hour mixers you attend, but it does make them more productive, since your needs and the business's are aligned. You know exactly why you're here, and can get the resources you need to reach the next step...and the next level. Now, not only will you want to network with people who can help guide your business, but you’ll also need to network with potential clients if you’re running a client-facing gig.
To manage it all, Runyan suggests determining whether or not you come off better in person, or online, and look for opportunities in those separate spaces. “You have to figure out where your ideal clients are, and what is your personality as well,” she says. For instance, before having her daughter, Runyan said she did most of her networking at lectures and events, face to face. Now, though, she’s moved her whole business model online so she’s worked on creating virtual communities on social media instead.