It’s not so basic
Talk to any Uniqlo regular and they’ll probably say that they shop there for “the basics.” Think tees, sweaters, and shirts, in every possible color. Add in Ultra Light Down jackets and vests, and you’ve got a full spread of must-haves for any discerning dresser’s, well, dresser. But it’s got quality on lock too, with 100% cashmere sweaters, and 100% Supima cotton t-shirts. That particular cotton accounts for only 3% of cotton in the US, so that’s one fancy t-shirt.
Collaborations that count
This fall, Uniqlo will partner up with Lemaire (consisting of designer duo Christophe Lemaire, previously of Hermès, and Sarah-Linh Tran) and Carine Roitfeld for the latest in a long line of high-profile collaborations. Their most successful collab to date, Jil Sander’s +J Collection, launched in 2009; in 2008, they became the first retailer to hook up with Alexander Wang, and of course they joined forces with the arbiter of cool, and tall hats, Pharrell Williams for a line of UT t-shirts in 2014.