They developed business know-how as they went along, and continue to learn more every day. Something they discovered early on, however, is the importance of trusting your partner -- which comes easy when your business partner is your best friend.
Struminger says their friendship makes dealing with business transactions simple. “We trust each other to write checks, make deposits, keep money [safe],” she explains. “There’s nothing I would never not trust her on, and that’s such an important thing in business.”
Siblings Jen and Jeff Martin of Pipcorn (you know, the tiny popcorn you saw on Shark Tank and now buy six bags of every time you’re in Whole Foods) agree that having a close personal relationship makes for a better business duo. “We like the same things and more importantly, we don't like the same things -- which makes it ideal to be business partners because our instincts and values are the same,” says Jen. “There are so many decisions we don't need to have big conversations about, which allows us to operate faster and more efficiently.”