6. The manager is the point person for the whole operation
You’re the key person that needs to help these people channel their creative dreams and drive into what they actually want to do -- whether they want to play clubs or arenas or just be a songwriter. The manager is the person who builds that team -- who finds the booking agent, who finds the publicist, who makes sure they’re marketed to the point where they start building a fan base that’ll help them achieve their goals. It's like producing a movie except the flick never wraps.
7. Clocking out for the day is not an option
When you’re managing an artist you’re always on call. As long as you have a wifi connection and a signal, you can do your job. These days, it might not seem that different from any old job, but blown out vocal chords or a 3am bail request require way more than reminding Tom in marketing about a missed meeting.
8. A manager is the first and last defense against making sure an artist doesn't get in the way of his or herself
“One of the hardest parts of the job is saying no to the artist in a way that doesn’t make them feel like you don’t care what they think,” says one manager about his toughest daily hurdle. He's learned how to rely on “letting the situation play out” before responding, because, like with most artistic visions, the universe's answer will usually be a big fat "nah" and save him the trouble.