Enter the “Guybrator”
Also known as PULSE, the Guybrator was developed by Adam Lewis, founder of sex toy brand Hot Octopuss. “Ten years ago the sex toy industry was dominated by cheap adult novelties,” says Lewis. “It was an industry where products were created not because there was a need for them, but because companies simply created them. We make it, you buy it, was essentially how it worked. It didn’t work well.”
According to Lewis, the sex toy industry’s big breakthrough was ushered in across America’s TV screens back in the early 2000s thanks to four ladies we New Yorkers have all come to know and love (/tolerate? /try desperately to break free from?).
“The big moment was in Sex & the City when Miranda described her experience with The Rabbit. That was the first time that an adult novelty was talked about on mainstream TV. All of a sudden, women were running out to buy their first vibrators,” says Lewis.
After this surge, the quality of female sex toys started to improve drastically, and price points began to climb.
“What caused this change was smaller, independent manufacturers designing items for women who cannot orgasm purely through intercourse,” says Lewis. Products like the We-Vibe bring clitoral stimulation in through intercourse, and essentially revolutionized the sex industry and actual sex. (Thank you. NO, seriously. I have two.)
Unfortunately for the fellas, the same was not true for the goodies in their toy boxes.
“I developed PULSE honestly because of a personal need,” says Lewis. “It so happened that I had experimented with vibrating objects and enjoyed them, so I thought I’d buy one for myself. This was back in 2009. I looked, and literally nothing existed. It was all phallic-type objects, and nothing that used technology or vibration.”
Apparently blow-up dolls and silicone vagina sleeves aren’t what men’s wet dreams are made of. Go figure.
“It wasn’t the fault or mindset of the consumers," says Lewis. "It was just what was available to them. It was the manufacturer’s fault.” And so the idea for PULSE was born, as was a hero for literally every man who has ever gotten a wrist cramp and/or been shamed for that bottle of bedside Lubriderm.