Sarah Kaufman, NYU assistant director for technology programming
"I would like my subway experience to be customized and social through a full interactive digital suite. When I enter the subway (or if I'm delayed), give my babysitter an ETA. During my ride, I'd like to access my Netflix queue for entertainment, while shopping online for groceries or ordering meal delivery timed with my arrival at home. While I'm en route, ping me if there's a delay and recommend a re-route, and tell my friend in a wheelchair if there's an elevator outage at his stop. On weekends, feature a digital map of what the system actually looks like due to construction.
Finally, make it social. Let me choose to be found by friends who might be on the same train, let me Gchat with friends reading the same book. And give me an emergency button in case I'm threatened, sick or injured. Overall, I'd like a smarter experience."