Visual, artistic representations of the survey were everywhere. That impulse buy of sweets you bought? Now it's a chandelier on a wall made of candy, adorned by industrial designer Alexis Jesup of Colors Collective with the phrase “from candy to eye candy” to showcase how consumers could spend their extra money on interior design. That coffee you grabbed for a quick pick-me-up? Digital artist Vanessa Mckeown merged its heat sleeve with a diamond bracelet to show how it could help you live your elegant dreams.
Keep walking and you would have found the phrase “Now servicing flights from deli to Delhi” written on another wall, meaning some people would travel if they had that extra cheddar (from getting 2% cash back… from cheddar cheese on a sandwich). A good match for the microdesigned, travel-themed diorama by creative studio Nix + Gerber that occupied the deli counter.
Nearby, you could eyeball a dog collar playing host to a smart watch, courtesy of combophoto manipulator Stephen McMennamy, showing how those essentials for Fido could have gotten you that sweet piece of technology you've been dreaming of.
Were there bodega cats? Of course there were bodega cats, curated into a cuddly gallery courtesy of "The Cat Photographer" Andrew Marttila.
Other Instagrammable moments included a flower gown by FLWR Studio’s Emily Buckner. Guests could “try it on” for a photo by simply standing behind it. And once you start earning your 2% cash back, you just might want to commission such a fancy item of your own. Find out more about the card.