That in turn allows RPZL to price their extensions at $1,000 max -- clip-ins cost $250-$350, tape-in extensions run $450-$700, and the highest-end product, keratin extensions, come in at just $650-$950 -- or around 50% less than the industry baseline.
The direct-sourced inventory is wildly diverse, with countless hues of brown, blonde, red, black, and more. “You hair’s not just one color,” Richards says. “You have highlights and lowlights.” And because RPZL has every color extension on-site, ready to go, Richards says, “we can just go in the back, pull from the packages, and seamlessly blend the extensions into your hair.”
Beyond natural colors (like “Bright Blonde,” and “Golden Goddess Brown”), RPZL offers others lines, like RPZL POP™, with extensions in shades like “Bold Blue,” “Sparkly Silver,” and “Rockstar Red” -- covering their customers’ needs whether they’re looking for striking-but-business-friendly, or “Sk8er Boi”-era Avril Lavigne.