It all starts with sourcing
Walk in to RPZL, and instead of dealing with a receptionist, you’re handed an iPad when you sit down in the salon chair. Here, you can check in, make appointments, etc., something Richards says has made the business seriously efficient.
That’s when your experience -- which lasts at most a couple of hours in total -- begins. Tell the stylist what you want and they’ll disappear into the magical back room full of 100 percent Remy hair extensions. “Remy is the highest quality human hair,” Richards explains, “and this means all the cuticles are cut in the same direction [creating a natural flow].” But whereas most shops rely on middlemen and distributors, RPZL produces their own Remy hair sourced from India. They’re thus able to replenish their offerings quickly and at a low cost.
That in turn allows RPZL to price their extensions at $1,000 max -- clip-ins cost $250-$350, tape-in extensions run $450-$700, and the highest-end product, keratin extensions, come in at just $650-$950 -- or around 50% less than the industry baseline.
The direct-sourced inventory is wildly diverse, with countless hues of brown, blonde, red, black, and more. “You hair’s not just one color,” Richards says. “You have highlights and lowlights.” And because RPZL has every color extension on-site, ready to go, Richards says, “we can just go in the back, pull from the packages, and seamlessly blend the extensions into your hair.”
Beyond natural colors (like “Bright Blonde,” and “Golden Goddess Brown”), RPZL offers others lines, like RPZL POP™, with extensions in shades like “Bold Blue,” “Sparkly Silver,” and “Rockstar Red” -- covering their customers’ needs whether they’re looking for striking-but-business-friendly, or “Sk8er Boi”-era Avril Lavigne.