Just 10 years ago, SoHo changed for the cooler when UNIQLO opened its global flagship store -- its first United States location -- at 546 Broadway. The concept, “From Tokyo to New York,” brought Japanese culture to the already cultured NYC neighborhood.
Now, the store has been totally redesigned, a move that Fast Retailing’s President of Global Creative John Jay tells us “shows [UNIQLO’s] grit and determination, as well as our sense of direction.” The new concept, “A New Tokyo in SoHo,” looks toward the future, he explains. “It was inspired by the ongoing evolution of what we make, which is LifeWear, and the constant change that Tokyo represents.”
We took an exclusive tour earlier in the week with Fast Retailing’s Director of Global PR Aldo Liguori and, man, that is one sleek store. The store reopened September 2nd, just in time for some fall shopping, and even if you’re not in the market for a new hoodie, it’s worth a trip to check out, for the design alone. Here are a few reasons you’ll want to visit the redesigned store (like, now) -- and why the experience is about so much more than just shopping.