When new Supreme apparel “drops” -- as in, new products are released -- loyal fans will line up full days ahead of time, armed with backpacks and sleeping bags, prepared to claim their spots on the line. Rather than release a full season’s clothing all at once, the label will “drop” a small selection of products each Thursday for several months, reliably drawing the hype out as long as possible. The whole affair makes the seventh Harry Potter book release look like child’s play. But like most things people are willing to line up for, Supreme has both haters and disciples -- and more often than not, the bouncers air on the hater end.
“Where does the line start?” I heard a group of girls, all dressed in various iterations of camouflage, ask the bouncer next to me. “Around the corner on Crosby,” he pointed to his left, barely bothering to make eye contact with the group. The girls pleaded with him for a moment, pouting and widening their eyes. “We have school tomorrow,” one of them whined. “If we don’t get into the store today we can’t come back until next weekend.” He shrugged, and after a few desperate moments of whispered conversation amongst themselves, the girls shuffled around the corner towards the end of the line. “See what I gotta deal with?” he laughed. This was the whole prosaic routine of his job.