Hate those people that constantly tag their Instagram posts with #ilovemyjob? Odds are, their jobs really aren’t all that cool and probably aren’t a lot better than yours. But these people who work in Philly -- they might take the SEPTA every day just like you, but yeah, their jobs are definitely much cooler than yours...
Peter Heacock, founder and creative director of unPOP
How he got the job: “I got the job by accident! Early in 2014, I started making vines and discovered hundreds of creative, funny people on the web. I had an idea to bring all of my online friends together under one title: Unpopular Now. We earned some buzz from Mashable, and continued to make work and have fun. One day, someone from Twitter emailed and asked, “Who are you guys?!” That lead to some brand work, more brand work, and eventually a career. I operate as a production company that makes stop motion social videos for brands. I also represent over 50 artists and personalities with an audience that reaches over 50 million people across all social platforms. unPOP makes good work, and we know how to make the work go viral.”
What he does: “I wear two different hats at unPOP. I act as creative director of our talent agency, which houses some of the biggest makers of social video. In addition, I make things move, frame by frame. I bring the inanimate to life in surprising ways. I work with clients to create clever, creative content for the people of the Internet. My favorite subjects are toys, paper, nature, and people. I work with brands to make their products move as well. In the last two years, I’ve worked with Best Buy, Target, Armani, Coke, Verizon, and many others. In the future, I would like to create more short films and, eventually, features.”